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The Birthday Issue

It's Our Birthday!

One year, countless stories, and a wardrobe shared with women who inspire us every day. As Maisondella celebrates its first birthday, we look back with gratitude on a year spent dressing Indonesia’s artists, creators, entrepreneurs, and influential women for some of life’s most memorable moments. More than the gowns themselves, it’s the confidence, memories, and stories behind every rental that have shaped our journey.

To celebrate this milestone, we created a campaign that feels unmistakably Maisondella bold, playful, and unapologetically fashionable. Set against an all-red world, complete with birthday cake, joyful celebrations, and our unexpectedly chic Dalmatian companion, the editorial captures the spirit of turning one with personality and style.

It is a celebration of fashion, confidence, and the playful elegance that has always been part of the Maison. Most importantly, this birthday belongs to the community that made it possible. To thank the Maison Muses who have been with us since the beginning, we surprised some of our loyal supporters with birthday cakes and handwritten letters from our founder. Small gesture for the unwavering love they’ve shown us over the past year.

The Birthday Issue is more than a celebration of Maisondella’s first chapter; it’s a celebration of every woman who has made Maison feel like home. Here’s to many more beautiful moments together.